🐝 Clay raises $62M Series B at a $500M valuation

Happy Tuesday! Last week was action-packed, and the news keeps heating up.

July 02, 2024 • Estimated Reading Time: 9 minutes

Welcome, tech friends

Happy Tuesday! Last week was action-packed, and the news keeps heating up.

Let's dive in! 👇

This week, big news from tech giants in our Quick Hits. For Trending Tools, we’re showcasing some fun favorites. This week’s Top Story covers the recent fundraising round from Clay and what it means for SaaS sales. And then we go even deeper into Clay in this week’s Deep Dive. In Social Pulse this week, we have a Sora commercial and sage advice on how to make decisions.

This week:

🏆 TOP STORY

🐝 Clay raises $62M Series B at a $500M valuation

Clay fundraise announcement

TLDR

The hottest name in GTM raises $62 million in a Series-B fundraise.

Key points

  • Impact on Business Growth: Clay is revolutionizing GTM strategies for companies by enhancing prospecting campaigns and optimizing various outbound tactics. Companies using Clay report a threefold increase in prospecting success from day one.

  • Strategic Growth Plans: Clay plans to expand its product suite and enhance its technological infrastructure, ensuring it remains the hottest GTM name in Silicon Valley. This will enable continued investment in cutting-edge workflow features and tools.

  • Innovative Solutions: Clay’s platform turns complex growth ideas into actionable workflows at scale. Its AI-driven tools make it indispensable for businesses aiming to exceed their potential and streamline their operations.

Why it matters

Even though Clay is taking the GTM world by storm, it’s taken 7 years to reach this point. This pivotal Series-B raise is a significant milestone for Clay and all of tech, where we’re seeing genAI deliver legitimate use cases and TAM expansion.

  1. Empowering Businesses: Clay's innovative platform has catalyzed business growth, providing tools that vastly improve prospecting results and streamline sales processes. As competition intensifies, the ability to harness AI for these tasks is becoming essential. This is the future of outbound.

  2. Proven Success: All the talk highlights the transformative impact Clay is having on GTM. From outbound campaigns to data mining and qualification, Clay’s solutions have delivered measurable success and tripled results in prospecting efforts.

  3. Community and Support: The collaborative environment within the Clay community underscores the platform's value. Being part of this network allows users to push the boundaries of what's possible with advanced workflows enabled by Clay, fostering innovation and shared growth.

  4. Future Prospects: The $62 million investment will fuel Clay's ability to innovate and expand its offerings. Businesses can expect even more advanced features and tools, reinforcing Clay’s role as a critical enabler of growth and efficiency across various industries.

As Clay continues to develop and enhance their platform, the future looks exceedingly promising for anyone already on the bandwagon!

🔍 DEEP DIVE

An in-depth breakdown of something interesting

How to GTM with Clay

How to use clay

Things you can do with Clay

  1. Listbuilding

  2. Data enrichment

  3. Claygent AI

  4. Automate outreach

GTM Insight Triangle

Customer Interview → Data → Message

Customer interview

  • What do they care about (motivations)

  • What are they doing now?

  • What did they do before you?

  • What else did they consider?

  • How did they consider it?

  • What were the results?

Find the data

  1. Company

  2. Employees

  3. Website

  4. External Sites

Finding a reason in your message

  1. Requirements (needs)

  2. Ratios (out of wack)

  3. Rates (deltas)

  4. Rank (how do they compare)

  5. Raises (more money more problems)

  6. Reasonable (assumptions)

  7. Risks (dangerous)

  8. Relations (trust)

  9. Riches (make them money)

  10. References (customers)

  11. Reveal (facts)

  12. Resources (free)

  13. Recently (change)

Case study: Problem reveal magnet by scraping for bad reviews

Use case: finding and selling your e-commerce reviews solution

Target: find businesses with bad reviews

Clay flow: finds bad reviews and reaches out accordingly


> Check if the e-commerce is active
> Find the email in the footer
> Find the phone number in the footer
> Validate the email with Debounce
> Scrape Google reviews and check if score < 4
> Scrape Trustpilot reviews and check if the score < 4
> Send the email to a Smartlead sequence
> Send the phone to a dialer
> Check if the commerce manager is active on Linkedin
> Send the e-commerce manager to the AE to prospect 1-1

Problem reveal lead magnet is the perfect example: send something tangible that underlines proof the prospect has a problem.

🌐 SOCIAL PULSE

Highlights from social media and key topics of the week

Unlocking Growth with Fractional Product Leadership

www.linkedin.com/pulse/ultimate-guide-fractional-product-leadership-damian-wolfgram-fctcc/?trackingId=d%2F4segg9TqmTrqqwAlYbtg%3D%3D

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