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🔜 OpenAI begins rollout of SearchGPT and advanced Voice Mode

Happy Wednesday! Last week was action-packed, and the news keeps heating up.

July 31, 2024 • Estimated Reading Time: 9 minutes

Welcome, tech friends

Happy Wednesday! Last week was action-packed, and the news keeps heating up.

This week, we're featuring news from Apple, OpenAI, and Reddit in our Quick Hits. For Trending Tools, we’re showcasing hot tools climbing the internet leaderboards. This week’s Top Story previews OpenAI’s latest feature rollouts. In Social Pulse, we’re sharing some GTM strategies and also asking, “What is the price of a newsletter in 2024?”

Let's dive in! 👇

This week

  • 🔥 Trending Tools: Gitstart, AnyModel, Waitlister, and more

  • 🏆 Top Story: OpenAI begins rollout of new features

  • 🔍 Deep Dive: A Look at Product-Led Growth Flywheels

  • 🌐 Social Pulse: Creating a GTM strategy with Pawel Huryn

⚡ QUICK HITS

Access denied: Wiz rejects Google bid.

Air mobility: U.K. startup unveils vertiport.

Better beats: Spotify introduces hi-fi audio.

Crypto cars: Ferrari takes bitcoin.

Eco lounge: Herman Miller goes plant-based.

Folding iPhone: Apple follows trend.

Fund diversification: VCs target minority founders.

Heavy lifting: Ex-Tesla exec builds warehouse robots.

Lunar lake: China rover reveals moon water.

Mega model: Meta introduces new Llama.

Meta move: Verified launches in India.

Mini AI: OpenAI releases GPT-4o mini.

Model rivalry: Mistral's introduces Large 2.

Quality control: Google removes useless apps.

Rover reverse: NASA grounds VIPER.

Space boost: India invest in spacetech.

Sporting threads: Reddit partners with NBA.

Video emergency: iPhone eyes 911 video calls.

Way more $: Alphabet invests in Waymo.

Wind power: Startup builds kite boats.

🏆 TOP STORY

🔜 OpenAI begins rollout of SearchGPT and advanced Voice Mode

SearchGPT

TLDR 

OpenAI is expanding its AI offerings by introducing SearchGPT, a new search engine, and an advanced Voice Mode for ChatGPT, signaling a major push into search and voice assistant markets.

Key Points

  1. SearchGPT Launch: OpenAI has released SearchGPT in early access, attempting to compete with established search engines like Google.

  2. SearchGPT Performance: Initial reviews indicate SearchGPT is slower and less reliable than Google, struggling with queries it should excel at.

  3. Ad-free Experience: SearchGPT's major advantage is its ad-free interface, which could potentially change the search engine landscape.

  4. Voice Mode Rollout: Advanced Voice Mode is being released in alpha to a select group of ChatGPT Plus users, with full rollout expected by fall 2024.

  5. Voice Capabilities: The new Voice Mode offers more natural conversations and interruption capability and aims to respond to user emotions.

  6. Future Features: Video and screen sharing capabilities for Voice Mode are planned for future releases.

  7. Integration Prediction: SearchGPT is predicted to be integrated into standard ChatGPT within 3 months.

Why It Matters 

Despite reports of massive revenue losses, OpenAI is not discouraged from directly challenging tech giants in search and voice assistant markets. The success or failure of these features could significantly influence OpenAI's market position and the direction of AI development.

Between a better version of Search GPT and Perplexity, ad-free search experiences are about to reshape the digital advertising landscape. And the integration of search and voice mode functionality into ChatGPT could blur the lines between different AI services, potentially leading to more versatile AI tools.

🔍 DEEP DIVE

An in-depth breakdown of something interesting

A Look at Product-Led Growth Flywheels

🔄 Funnel vs. Flywheel: The Great Shift

Remember the old sales funnel? It's time for an upgrade. Here's why the PLG Flywheel is leaving the funnel in the dust:

  • Funnel: Linear, one-way journey (Awareness → Consideration → Decision)

  • Flywheel: Cyclical, self-reinforcing process

Why the Flywheel Wins:

  1. Continuous Growth: Unlike funnels that "leak," flywheels build momentum

  2. User-Centric: Product experience drives growth, not just marketing or sales

  3. Scalability: Each satisfied user adds energy to the system

  4. Post-Purchase Focus: Turns customers into growth drivers, not the end of a journey

🌀 What's the PLG Flywheel?

Imagine a wheel that, once set in motion, powers its own momentum. That's your product driving growth at every stage:

  1. Evaluate: Strangers → Explorers

  2. Activate: Explorers → Beginners

  3. Adopt: Beginners → Regulars

  4. Expand: Regulars → Champions

  5. Advocate: Champions → Growth Drivers

💡 Why It Works

  • User-Centric: Your product does the heavy lifting

  • Scalable: Grows exponentially with each spin

  • Sustainable: Turns happy users into your marketing engine

🔧 Implementing Your Flywheel

  1. Evaluate: Pull the most redeeming aspects of your app forward in the user experience

  2. Activate: Design onboarding with quick time-to-value

  3. Adopt: Nurture users with top-notch support and feature education

  4. Expand: Upsell smartly based on usage patterns

  5. Advocate: Turn your champions into vocal brand ambassadors

📊 Metrics That Matter

  • Time to first value

  • Activation rate

  • Net Promoter Score (NPS)

  • Net revenue retention

🔮 The Future of PLG

  • AI-driven personalization

  • Product-embedded customer success

  • Community-led growth initiatives

🧠 Quick Tip

Remember, your product isn't just a solution—it's your most powerful sales and marketing tool. Developing a product flywheel is one of the most scalable ways to generate continuous user growth!

Ready to rev up your growth engine? Let's chat about optimizing your PLG strategy. Hit reply or visit productpickle.com to get started!

🍿 DAMIAN BUILDS IN PUBLIC

My journey, failures, and wins

This week, the sales theme continued with me iterating on my Discovery Call and Suggested Approach process.

As of this week, I’m now offering a Product and UX Audit that lowers the barrier to working with me. This discovery-guided approach creates a win-win by derisking the partnership and making it worth everyone’s time. I think clients will love this way of working.

The audit deliverable will be a memo or presentation that provides an expert opinion on the competitive market, key differentiators, margin-enhancers, and other suggested market-winning approaches. From this researched perspective, it becomes much easier to formalize an ongoing partnership.

🌐 SOCIAL PULSE

Highlights from social media and key topics of the week

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From the author

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