Welcome, tech friends

Happy Tuesday! Last week was action-packed, and the news keeps heating up.

Let's dive in! 👇

This week, more news from big tech in our Quick Hits. For Trending Tools, we’re showcasing the latest tools you do not want to miss. This week’s Top Story covers Youtube’s music eraser tool. For this week’s Deep Dive, we look at the unstoppable rise of B2B SaaS. And in Social Pulse, we have valuable insights on product positioning.

This week:

• 🔥 Trending Tools: Motiff, Audilizer, Saasquare, and more

• 🏆 Top Story: Youtube reintroduces music eraser tool

• 🔍 Deep Dive: The Unstoppable Rise of B2B SaaS

• 🌐 Social Pulse: Product positioning and how to send cold emails

🔥 TRENDING TOOLS

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🏆 TOP STORY

🎵 Youtube introduces new and improved music eraser tool for copyright claims

TL;DR

YouTube has released an AI powered eraser tool that allows you to remove copyrighted music from your videos without affecting other audio (dialogue or sound effects).

Key Points

1. AI Algorithm: The new Erase Song tool uses AI to detect and remove copyrighted music.

2. Selective Audio Removal: Unlike before, this tool can remove just the music and leave other audio intact.

3. Backup: If the tool fails, you can mute the entire audio in the flagged section to avoid a copyright claim.

4. Availability: The new tool is in YouTube Studio and will be rolling out in the next few weeks.

5. Content ID Claims: If you use the tool successfully to remove the copyrighted music, the content ID claim will be removed from the video.

Why It Matters

• Creator Control: This tool gives creators more control over their content so they don’t lose revenue due to copyright claims. By leaving non-music audio intact, creators can keep their videos intact and professional.

• Better User Experience: Viewers can watch videos without silences or missing dialogues. This is especially important for content where the spoken word is critical, like tutorials, vlogs, and commentary videos. Keeping the content flowing keeps the audience engaged.

• Legal Compliance: This allows creators to comply with copyright laws more easily, promoting a fair use environment. It simplifies the process of managing copyrighted content so creators can follow the rules without sacrificing video quality.

• Technology: Shows YouTube is using AI to solve real-world problems and improve the platform for creators. This makes YouTube a creator-friendly platform and sets the bar for other social media and video-sharing platforms to innovate and support their users.

• Economic Impact: By better-resolving copyright issues, creators can monetize content without interruptions. This makes being a content creator more viable and allows for more diverse and high-quality content to exist on the platform.

• Educational and Informative Content: For educational and informative videos, keeping the spoken content and removing only the copyrighted music ensures the primary educational value of the content is preserved, making it a must-have tool for educators and knowledge sharers.

Overall, YouTube's improved eraser tool significantly advances digital content management, balancing legal compliance with creative freedom.

🔗 Mashable article

🔍 DEEP DIVE

An in-depth breakdown of something interesting

The Unstoppable Rise of B2B SaaS

In a world where the tech giants are struggling, one sector is standing tall, and defying economic uncertainty with crazy growth. Welcome to the unstoppable rise of Business-to-Business Software as a Service (B2B SaaS) – the force that’s changing business in 2024 and beyond. Providing software products delivered over the internet for businesses to use on a subscription basis, B2B SaaS focuses on improving business efficiency and productivity. The SaaS industry is experiencing rapid growth, driven by increasing adoption of AI and machine learning, and is reshaping the competitive landscape.

The B2B SaaS Revolution: By the Numbers

• B2B SaaS companies are growing 179% year over year – 10x faster than the overall tech industry. SaaS platforms offer scalability and flexibility in managing user base and workload.

• The fastest growing business software companies are growing 200%+ year over year.

• Investors are pouring in billions into this hot space, with companies like Gusto ($746M raised) and Attentive ($863M raised) leading the way.

So what’s behind this magic? Let’s find out.

The Secret Sauce of B2B SaaS Success

1. Solving Real Problems

The best B2B SaaS companies aren’t just building cool tech – they’re getting rid of manual processes and delivering value to businesses of all sizes.

2. User Retention and Customer Acquisition Cost is Everything

In the SaaS jungle, the companies that keep their users coming back are the ones that will become unicorns.

Customer feedback plays a crucial role in ensuring timely and automatic upgrades for SaaS solutions.

3. Efficiency Through Automation

From lead scoring to sales funnels, top B2B SaaS players are leveraging SaaS platforms to enhance features and benefits of various software solutions like bookkeeping, accountancy, form creation, payroll management, email marketing, and global team management, using cloud computing, AI, and automation to turbocharge growth and ROI.

4. Word-of-Mouth

Surprisingly, 34% of B2B SaaS companies still say referrals is their top customer acquisition channel. Trust matters when you’re implementing mission critical software.

5. Segmentation Savvy

The most successful B2B SaaS companies are segmenting their sales approach by contract size to maximize efficiency and personalization.

B2B SaaS All-Stars: 5 Cloud Based Software Companies Disrupting in 2024

1. Deel

Global hiring and payroll revolutionary Deel has raised $679M to help companies hire talent in 150+ countries without the compliance headaches.

2. Webflow

With $334.9M in funding, Webflow is making web design and development accessible to everyone, so businesses can create beautiful websites without writing a single line of code.

3. Notion

This $343.2M backed productivity powerhouse is reimagining team collaboration, bringing together notes, docs and project management in one beautiful platform.

4. Gusto

Simplifying payroll and HR for businesses of all sizes, Gusto has raised $746.1M to power modern workforces.

5. Attentive

With a $863M war chest, Attentive is revolutionizing mobile marketing through its SMS platform, so businesses can do “conversational commerce” at scale.

The B2B SaaS Playbook

Want to be a SaaS superstar? Here’s your to-do list:

First, understand the importance of efficient marketing spend by focusing on metrics like customer acquisition cost (CAC). Efficient marketing strategies can significantly reduce your CAC, making your business more profitable. Additionally, utilizing educational resources to enhance your sales and marketing efforts can provide a competitive edge.

1. Invest in Advanced Lead Scoring

Companies using advanced lead scoring grow 75% faster.

2. Automate Your Sales Funnel

SaaS companies using sales automation tools grow 89% faster.

3. Optimize Your Go-to-Market Strategy

Fastest growing companies invest 25-30% of revenue into GTM.

4. Use AI and Machine Learning

From product development to customer insights, AI is a must-have for any serious B2B SaaS player.

Understanding the impact of product analytics across the customer journey allows businesses to use data-driven insights to predict outcomes related to revenue, loyalty, and customer lifetime value.

5. Customer Success and Customer Relationship Management

In a crowded market, retaining and delighting your users is the key to long term success and profitability.

The Future of B2B SaaS Industry: Endless Possibilities

Looking ahead, B2B SaaS shows no signs of slowing down. Businesses of all sizes are hungry for cloud based software that drives efficiency, cuts costs, and unlocks new capabilities. The opportunities for SaaS companies are endless.

To rank higher and increase traffic on search engines, business owners can use SEO toolkits to audit and optimize websites, analyze competitors, conduct keyword research, identify top-performing content, and track progress in search rankings.

From AI powered analytics to industry specific vertical SaaS solutions, the next wave of B2B software solutions will transform every part of how we work. The question isn’t whether your business will adopt B2B SaaS – it’s how fast you’ll get ahead of the curve.

Get on board. Now.

🍿 DAMIAN BUILDS IN PUBLIC

My journey, failures, and wins

In the last week, I’ve scaled up my LinkedIn outreach, which has resulted in many great meetings. While context-switching is a unique challenge, I am energized by the fractional leaders I’ve been meeting with via Zoom. There has been a lot of shared knowledge that I’m sure will make its way into Productpickle and this newsletter. I’ve also been doing a lot of SEO grunt work, diving deeper into Clay to help my clients with go-to-market and AI lead generation.

Biggest wins:

• 10+ networking calls

• Scaled LinkedIn outreach

• Created a new series of guides

• Now offering SEO and GTM monthly services

🌐 SOCIAL PULSE

Highlights from social media and key topics of the week

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